The online community uses tools to stay on the top of the game, they aim to take over the internet market by using Search Engine Marketing. The most common tools under Search Engine Marketing is SEO and AdWords, these two has differences and similarities too, they could be used as a combo or separately. However, there are still some who are confused about the two, take time to understand the two by reading below and see which would best work for you depending on your marketing goals.
Google Adwords as obvious as it looks, this advertising platform is owned by Google, it where advertisers use this to their advantage through allowing Google to position their ads on result pages, Youtube, Gmail, websites that participate to the Adwords program, and other Google Products.
If you are an advertiser, you are given the option to pay when someone checks your site or clicks on your link, or even when someone sees your ads. The Adworks program is like an auction area for an advertiser who competes in order to acquire most of the advertising places available.
Search Engine Optimization (SEO) is more on getting your links, page, or site ranked on search engines results pages such as Yahoo, Bing, Google, and etc. However, in order to successfully use this option, you need to ensure that your website is search engine friendly or terms and keywords used are recognized by the tool, it is also important that you generate useful contents since rankings would be measured by successful visits and number of hits.
SEO vs Adwords
Availability – SEO applies to all search engines while Adwords are limited for Google sites that use Google Adsense.
Positioning – Adwords are seen on the top or right part of Googl Search results but there are conditions that you should comply in order to do so, but with SEO, you need to make your efforts two folds to acquire a top spot on the search engine results and get your site a rank.
Duration – Once you would be able to get organic traffics on your site with SEO, this would be a long-term position (with efforts to retain your spot). However, when you stop your Adwords your traffic will also stop.
Keywords – SEO would require you to focus on targeted keywords only for best results, as for Adwords, you can use as many keywords as you want at the same time.
Ad Placements – SEO are only limited to search engine result page, but Adwords would allow you to advertise your ads not only on Google Search results but on other sites linked to Google that uses Adsense.
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Which is Better
Most of the advertisers argue when it comes to choosing between SEO and Adwords, though they may be two different methods with the same aim of helping you get the traffic you want, these two are better when used together.
If you get the ranking you want, it does not stop there, it is a wrong belief that when you get yourself on the top list you wouldn’t need Adwords. Despite having a good ranking, Adwords would be a good use to get more exposure for the same keywords that you got you the SEO traffic. With the use of Adwords, you would be able to measure your performance. With the two, you would be able to get organic traffic from search engines and other social networks on the web.